Founder & Creative Director, Logomint
Founder and creative director of Logomint. Alex leads the design team behind every Logomint logo and writes about what makes a logo work for a growing business.
Working with a designer · 6 min readRead
Need a logo fast to launch? Every option compared on speed, price and catches, from AI tools to agencies, and how to get a custom logo in a week.
Read more about How to Get a Logo Fast: Every Option, From Minutes to Months
Working with a designer · 7 min readRead
Logomint or DesignCrowd for your logo? Contest fees, refunds, timelines, files, ownership and when each is the better choice, with sources.
Read more about Logomint vs DesignCrowd for Your Logo: An Honest Comparison
Working with a designer · 8 min readRead
Logomint or Upwork for your logo? Rates, fees, contracts, timelines, ownership and disputes, and when each is the better choice, with sources.
Read more about Logomint vs Upwork for Your Logo: An Honest Comparison
Working with a designer · 7 min readRead
Wix (now Wixel), Squarespace's free logo maker or a designed logo? Prices, files, ownership, trademarks and when each makes sense, with sources.
Read more about Logomint vs Wix and Squarespace Logo Makers: An Honest Comparison
Industry guides · 10 min readRead
Agriculture logo design for farms, food producers and garden brands: colours, fonts, clichés, certification labels, and logos that print on sacks and crates.
Read more about Agriculture Logo Design: Farm, Food and Garden Brands That Earn Trust
Industry guides · 11 min readRead
Beauty brand logo and skincare logo design: colours, fonts, symbols, clichés to avoid, and how to make your logo work on small bottles, tubes and Instagram.
Read more about Beauty Brand Logo Design: How to Stand Out on the Shelf and the Feed
Industry guides · 11 min readRead
Consulting logo design for consultancies, agencies, law and accounting firms: colours, fonts, monograms, clichés to avoid and real brand examples.
Read more about Consulting Logo Design: How Firms and Agencies Look Established
Industry guides · 11 min readRead
Education logo design for edtech apps, online courses, tutors, coaches and schools: colours, fonts, symbols, clichés to avoid and real brand examples.
Read more about Education Logo Design: How Course, Edtech and Coaching Brands Earn Trust
Industry guides · 11 min readRead
Finance logo design for fintech apps, investment firms, accountants and advisers: colours, fonts, symbols, clichés to avoid and real brand examples.
Read more about Finance Logo Design: How Fintechs, Firms and Advisers Earn Trust
Industry guides · 11 min readRead
Healthcare logo design for clinics, dental practices, wellness and health-tech brands: colours, fonts, symbols, legal limits, clichés and real examples.
Read more about Healthcare Logo Design: How Clinics, Dentists and Wellness Brands Earn Trust
Industry guides · 11 min readRead
Logo design for tech startups, SaaS and AI products: favicons, app icons, dark mode, colour, fonts, wordmark or symbol, and how to avoid the AI logo clichés.
Read more about Logo Design for Tech Startups: How to Stand Out in SaaS and AI
Logo design tips · 11 min readRead
Logo sizes for 2026: website, favicon, app icon, social media, email and print dimensions, checked against each platform's official help pages.
Read more about Logo Sizes Guide 2026: Dimensions for Web, Social and Print
Branding strategy · 10 min readRead
Logo vs brand identity vs brand, explained simply: what each one is, what a brand identity package includes and when a small business needs more than a logo.
Read more about Logo vs Brand Identity: What's the Difference and What Do You Need?
Working with a designer · 8 min readRead
Logomint or 99designs for your logo? Contest prices, fees, who designs it, files, ownership, refunds and when each is the better choice, with sources.
Read more about Logomint vs 99designs for Your Logo: An Honest Comparison
Working with a designer · 8 min readRead
Logomint or Canva for your logo? Price, who designs it, templates and trademarks, file formats, edits and when each is the better choice, checked in 2026.
Read more about Logomint vs Canva: Should You Design Your Own Logo?
Working with a designer · 9 min readRead
Logomint or Looka for your logo? Price, who designs it, copyright, files, edits, refunds and when each is the better choice, with sources checked in 2026.
Read more about Logomint vs Looka: AI Logo Maker or Human Designer?
Working with a designer · 8 min readRead
Logomint or Tailor Brands for your logo? Price, who designs it, ownership, trademark checks, files, edits and refunds, with sources checked in 2026.
Read more about Logomint vs Tailor Brands: AI Logo or Designed Logo?
Industry guides · 11 min readRead
Real estate logo design for agencies, developers and home services: colours, fonts, symbols, house clichés, and logos that work on signs, portals and vans.
Read more about Real Estate Logo Design: How to Stand Out on Signs, Portals and Vans
Industry guides · 11 min readRead
Sports brand logo design: colours, fonts, mascots vs monograms, clichés to avoid, and how to make a fitness or outdoor logo work on apparel and kit.
Read more about Sports Brand Logo Design: How to Show Energy Without the Clichés
Logo design tips · 11 min readRead
The 7 types of logos explained: wordmark, lettermark, pictorial, abstract, mascot, combination mark and emblem, with examples, pros, cons and how to choose.
Read more about The 7 Types of Logos (With Examples) and How to Choose Yours
Industry guides · 11 min readRead
Travel app logo design for ridesharing, carpooling and mobility apps: app icons, map pins, car stickers, colour, fonts, names that travel and clichés to avoid.
Read more about Travel App Logo Design: Logos for Ridesharing and Mobility Apps
Working with a designer · 6 min readRead
Logomint or Fiverr for your logo? Prices, fees, who designs it, files, revisions, refunds and when each is the better choice, with sources checked in 2026.
Read more about Logomint vs Fiverr for Your Logo: An Honest Comparison
Working with a designer · 7 min readRead
Looking past Fiverr and 99designs for your logo? Upwork, DesignCrowd, Looka, Tailor Brands, Logomint and freelancers compared on price, fees and guarantees.
Read more about The Best Fiverr and 99designs Alternatives for Your Logo
Branding strategy · 7 min readRead
Logomint, 99designs, Fiverr, Upwork, Looka and agencies compared for startups: price, speed, who designs your logo and which one fits your stage and budget.
Read more about The Best Logo Design Services for Startups in 2026
Branding strategy · 7 min readRead
Can you trademark an AI-generated logo? How copyright and trademark law treat AI logos differently, the real risks, and what to do if you already use one.
Read more about Can You Trademark an AI-Generated Logo? What Founders Should Know
Pricing · 6 min readRead
Thinking of a Fiverr logo? What each price level really gets you, the extras that raise the price, the risks of template gigs and how to vet a seller.
Read more about Fiverr Logos: What You Really Get for €5 to €500
Pricing · 7 min readRead
How much does a logo cost in 2026? Real price ranges for DIY and AI tools, Fiverr, freelancers, design services and agencies, and what each one includes.
Read more about How Much Does a Logo Cost in 2026? The Full Pricing Breakdown
Working with a designer · 6 min readRead
How to get a logo designed in 5 steps, from defining your brand and choosing the right option to briefing, feedback and checking your final files.
Read more about How to Get a Logo Designed: The Complete 2026 Guide for Founders
Working with a designer · 9 min readRead
A free 7-part logo design brief template you can copy, plus 5 illustrative examples for SaaS, e-commerce, coaching, agency and app brands.
Read more about Logo Design Brief: Free Template + 5 Examples (2026)
Logo design tips · 5 min readRead
What makes a logo timeless? Seven lessons from Nike, Apple, Coca-Cola and more, so you can design a logo that still works in ten years.
Read more about What Makes a Logo Timeless? 7 Lessons From Iconic Brands
Logo design tips · 5 min readRead
Logo design trends 2026: depth, motion, responsive systems, retro and brutalist marks. What we're seeing, and which trends are worth following for your brand.
Read more about Logo Design Trends 2026: What's In, What's Out and What Actually Matters
Logo design tips · 5 min readRead
How to choose logo colours that fit your brand: what common colour associations mean, a 4-step process, mistakes to avoid and the black-and-white test.
Read more about How to Choose the Right Colours for Your Logo
Working with a designer · 5 min readRead
Five questions to ask a logo designer before you hire, covering process, files, revisions, real-world work and the brief, plus what to do if you're unhappy.
Read more about 5 Questions to Ask Before Hiring a Logo Designer
Branding strategy · 5 min readRead
Not sure when to rebrand your logo? Six clear signs your logo is holding your business back, and how to decide between a refresh and a full rebrand.
Read more about When Is It Time to Rebrand? 6 Signs Your Logo Is Holding You Back
Branding strategy · 4 min readRead
Placeholder logo or real branding before launch? When a Canva logo is fine, when it quietly costs you customers and investors, and what you need on day one.
Read more about Do You Actually Need a Logo Before Launching Your Startup?
Pricing · 6 min readRead
How much should you spend on a logo? Budgets for each business stage, what you get at €0, €130, €300, €1,500 and €5,000+, and when to spend more.
Read more about How Much Should You Spend on a Logo? An Honest Budget Guide for 2026
Pricing · 5 min readRead
Startup branding on a budget, step by step. The minimum brand kit you need, which free tools to use and how to look professional for under €350.
Read more about How to Build a Brand Identity on a Startup Budget (Without Looking Cheap)
Logo design tips · 5 min readRead
Your DIY logo feels off but you can't say why. Here are the 7 most common mistakes that make a logo look cheap, and how professional designers fix each one.
Read more about Why Does My Logo Look Cheap? 7 Amateur Mistakes and How to Fix Them
Logo design tips · 5 min readRead
PNG, SVG, AI, EPS, PDF. What each logo file format is for, which ones you can't afford to be missing, and the red flags that mean you were shortchanged.
Read more about What Logo File Formats Do You Actually Need? The Complete Checklist
Logo design tips · 5 min readRead
Nine logo design red flags that make a business look untrustworthy, from blurry files and stock icons to look-alike marks, and how to fix each one.
Read more about 9 Logo Design Red Flags That Say "Don't Trust This Business"
Working with a designer · 5 min readRead
"I don't like it" helps nobody. A simple framework for logo design feedback that gets you a better result in fewer revisions, with examples you can copy.
Read more about How to Give Feedback to Your Logo Designer (Without Wasting Revisions)
Working with a designer · 6 min readRead
Freelancer, Fiverr, agency or design service? An honest comparison of cost, speed, quality and risk, so you can pick the right logo option for your business.
Read more about Freelance Designer vs. Logo Design Service: Which Is Right for Your Business?
Branding strategy · 5 min readRead
E-commerce logo design for DTC brands: make your logo work on packaging, favicons, marketplace thumbnails and social avatars, plus the files you need.
Read more about Logo Design for E-commerce: What DTC Brands Get Wrong (and How to Fix It)
Pricing · 5 min readRead
A cheap logo looks like a saving until you add up missing files, reprints, trademark problems and an early rebrand. Here's the real long-term cost.
Read more about Why a €30 Logo Ends Up Costing More Than a €299 One