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Logo brief generator

Answer a few questions and get a clear, ready-to-send logo design brief. Free, no sign-up, and your answers never leave your browser.

1Your business
2Your audience
3The feel
Pick up to three words
Price position
4Visual direction
Logo style
Not sure? The 7 types of logos explained
5Where the logo will live
Main uses
6Timing and budget
When do you need the final files?
Budget

Answer in plain words

Short questions on your business, audience, style, uses and budget. Skip anything you are unsure about.

Get a clean brief

Your answers are organised into the sections designers look for, ready to read in two minutes.

Send it to any designer

Copy it, download it or save it as a PDF, and share it with a designer, agency or design service.

Questions

What is a logo design brief?

A short document that tells a designer what your business does, who it is for, how it should feel, where the logo will be used and what to avoid. A clear brief gets you better concepts in fewer revisions.

Is this logo brief generator free?

Yes. There is no sign-up, and your answers stay in your browser: nothing is sent to our servers. You can copy the brief, download it as a text file or save it as a PDF.

How long should a logo brief be?

One to two pages is enough. Every line should help the designer make a decision, so skip anything you are unsure about rather than guessing.

Can I send this brief to any designer?

Yes. The brief works with any designer, agency or design service. If you would like a Logomint designer to work on it, choose a plan and paste the brief into your order.

Want the full template with examples? Read our logo design brief template and five example briefs, or how to get a logo designed.