Short answer A logo costs anywhere from €0 to €50,000+ in 2026. DIY and AI tools cost €0 to €100, marketplaces like Fiverr €5 to €500, freelancers €200 to €2,000, curated design services around €130 to €800, and branding agencies €5,000 and up. The price depends on who designs it, how original it is and what’s included.
Why the range is so wide
“Logo design” covers very different products. A €10 Canva template and a €30,000 agency identity are both called a logo, but one is a file and the other is months of strategy, research and design work. This guide breaks down every option by price, what you actually get and the catches to watch for. For a quick estimate for your own project, try our free logo cost calculator.
If you already know the options and just want to know how much you should spend, read our companion guide on how much you should spend on a logo at each business stage.
Logo prices at a glance
| Option | Typical price | Turnaround | Who designs it | What you get |
|---|---|---|---|---|
| DIY tools | €0 – €20 | 30 minutes | You | Template-based logo, usually no vector file |
| AI logo generators | €0 – €100 | Instant | An algorithm | Generic logo, weak or no copyright protection |
| Marketplaces (Fiverr, 99designs) | €5 – €1,300 | 1 – 14 days | Any seller | Anything from a template to real custom work |
| Curated design services | €130 – €800 | 2 – 7 days | Vetted designer | Custom logo, source files, fixed price |
| Freelance designers | €200 – €2,000 | 1 – 4 weeks | One independent designer | Custom logo, quality depends on the person |
| Design studios | €1,500 – €5,000 | 3 – 8 weeks | Small team | Logo plus visual system and some strategy |
| Branding agencies | €5,000 – €50,000+ | 2 – 6 months | Strategists and designers | Full brand identity, strategy and guidelines |
Typical 2026 logo prices by option, on a log scale.
DIY tools: €0 to €20
Examples: Canva, Adobe Express
You pick a template, change the name and colours, and download. It takes half an hour. The catch: thousands of other businesses start from the same templates, files are usually PNG only (on Canva, transparent PNGs and SVG files need a paid plan), and there’s no thinking behind the design.
Makes sense for: a side project, a test landing page or a placeholder you’ll replace soon.
AI logo generators: €0 to €100
Examples: Looka, Brandmark, general image models
You answer a few questions and get dozens of options in seconds. They look polished at first glance, but they’re built from the same patterns and icon libraries as everyone else’s.
There’s also a legal catch. The US Copyright Office has stated that AI output is only protected where a human author determined its expressive elements, so purely AI-generated material isn’t protected, and European law also ties copyright to human creativity: the EU’s top court holds that copyright covers only the author’s own intellectual creation. That means you may not be able to stop a competitor using something very similar. We explain the details in can you trademark an AI-generated logo.
Makes sense for: mood boards, internal tools and exploring ideas. Not for a brand you plan to build and protect.
Marketplaces: €5 to €1,300
Examples: Fiverr, 99designs, Upwork gigs
Marketplaces offer every level of quality at every price. Fiverr packages start at $5 (about €5), while 99designs logo contests cost €289 to €1,299. The lowest gigs are often template variations or AI output, and extras like source files, extra revisions and commercial rights are frequently charged separately, so the headline price is rarely what you pay.
Makes sense for: buyers who can vet portfolios carefully and accept some risk. We cover this option in depth in the real cost of a Fiverr logo.
Curated design services: €130 to €800
Example: Logomint
A design service vets its designers in advance, runs the project for you and charges a fixed, published price. You fill in a brief, a designer is matched to your project, and you receive custom concepts within a set timeframe.
We compare the main options side by side in the best logo design services for startups.
At Logomint, for example:
- Starter, €129: 1 concept, 2 revisions
- Growth, €199: 2 concepts, unlimited revisions
- Premium, €299: 3 concepts, unlimited revisions, extended branding analysis, brand guidelines, 3D mockup, stationery design and a social media kit
Every plan includes a transparent logo, vector, printable and source files, full ownership and a 100% money-back guarantee, with first concepts in 48 hours and final delivery within 7 days.
What to check before you buy from any service:
- Is the logo designed by a human, or generated?
- Are source files and full ownership included, or extra?
- How many concepts and revisions do you get?
- Is there a real refund policy?
Makes sense for: startups, small businesses and e-commerce brands that want a professional, original logo without agency costs.
Freelance designers: €200 to €2,000
Where: Behance, Dribbble, LinkedIn, referrals
This option has the widest quality range. An excellent freelancer at €600 can rival an agency; a poor one at €1,500 can deliver less than a marketplace gig. You’re hiring one person with one style, so the portfolio has to match what you want.
Makes sense for: when you’ve found a specific designer whose work fits your brand and you have time to manage a two to four week project.
Design studios: €1,500 to €5,000
A small team of two to four people works on your brand. Alongside the logo you usually get a colour and type system and some strategic input on positioning and audience. Expect three to eight weeks.
Makes sense for: a funded startup or an established small business where positioning matters as much as the visual.
Branding agencies: €5,000 to €50,000+
Agencies run a full process: discovery workshops, research, strategy, several concept rounds and a complete brand guidelines document, sometimes with naming, messaging and a website. Large international agencies working for global companies charge well beyond this range.
Makes sense for: established companies, funded scale-ups and major rebrands. Before you’ve proven your business, that money usually does more in sales and marketing.
What actually drives the price
Six factors explain almost every price difference:
- Designer experience. A senior designer costs more than a junior, and it shows.
- Originality. Custom from scratch versus a template or generated result.
- Deliverables. A single file versus full file sets, variations and guidelines.
- Revisions and concepts. One concept with two revisions versus several concepts and unlimited rounds.
- Timeline. Days versus months, and how much project management sits around the work.
- Strategy. Pure execution versus research, positioning and naming.
When a €300 logo and a €5,000 logo look similar, the difference is usually in strategy, scope and overheads rather than in the logo itself.
Hidden costs to watch for
- File upsells. Some sellers charge extra for vector or source files. Without them you can’t print properly or brief another designer later. Here’s which logo file formats you need.
- Revision fees. “Extra revision: €20” adds up quickly.
- Rights. Check that you own the logo outright, including commercial use.
- Redoing it. A logo you replace within a year costs you the new logo plus reprints and updates everywhere. More on that in why cheap logos cost more in the long run.
FAQ
What’s a reasonable price for a small business logo?
For most small businesses, €130 to €800 buys a custom, human-designed logo with source files from a design service or a good freelancer. Below that you’re usually buying a template or generated result.
Are AI logos worth it?
For experiments and internal use, yes. For a brand you want to own and protect, the lack of copyright protection and originality makes them a risky foundation.
How long does logo design take?
Design services deliver first concepts in about 48 hours. Freelancers typically take one to four weeks, studios three to eight weeks and agencies two to six months.
When is an agency worth the money?
When your business already generates revenue that justifies it, or when you need strategy, naming and a full identity system, not just a logo.
The bottom line
The right logo isn’t the most expensive one you can afford. It’s the cheapest one that’s still original, human-designed and delivered with every file you need. For most founders, that sits in the design service range.
At Logomint, a senior designer creates your custom logo from €129, with first concepts in 48 hours, full source files and a 100% money-back guarantee. See the plans and pick the one that fits.
