14OhFour

14OhFour is an independent AI consultancy for mid-sized UK law firms, founded by a legal-innovation specialist frustrated by how slowly the industry moved. Where others carry out a process, 14OhFour delivers an outcome: moving fast, but never carelessly. The identity had to earn a legal audience’s trust (premium, precise, professional) while staying approachable, with a touch of play.

The logo is a pure wordmark in a clean geometric sans-serif, with one signature detail: a diagonal cut set at exactly 81° on the “h” and the “r”, the only place in the typeface where it appears. Spoken aloud, “Oh” is zero and “Four” is 4, so the name resolves into 14 and 04. The compact mark stacks them, with the same diagonal on both fours, for favicons and social avatars where the full name doesn’t fit.

That one cut carries the whole system. It becomes the caret that types the name in the logo animation, the slanted windows of the posters, the stripes along the illuminated wall and the coral full stop at the end of every line. The palette moves deliberately away from the blues and blacks expected in legal and tech branding: Burgundy for seriousness, Coral for energy, on a Warm White surface. NewBlack carries the headlines, Poppins the body text.

The identity runs across stationery and business cards, a brand guidelines book, posters, a social media kit, staff ID badges, merchandise and large-format signage.