Brand identity · Ridesharing app
Ounago
How Logomint designed the brand identity for Ounago, a community ridesharing platform connecting drivers and passengers across Africa.
- Client
- Ounago
- Industry
- Ridesharing app
- Year
- 2026
- Website
- ounago.com
About the project
Ounago is a community-powered ridesharing platform that connects drivers who have empty seats with passengers looking for affordable intercity travel across Africa. Its name comes from the West African Pidgin phrase “U na go” (let’s go).
Ounago makes travelling between cities cheaper than traditional transport while helping drivers earn from trips they’re already making. With identity verification, real-time tracking and community ratings, it’s built around one idea: the smartest way to travel is together.
“The communication and support are outstanding, the consideration of my opinion, and the ability to adjust the work to perfectly fit my expectations is a plus. The result is more human-centered and unique, which is what sets it apart from a tool or AI-generated content.”
